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	<title>brandnewbrain.com &#187; advertising</title>
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		<itunes:summary>paint your grey cells orange</itunes:summary>
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		<title>Act stupid</title>
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		<pubDate>Mon, 30 May 2005 08:10:00 +0000</pubDate>
		<dc:creator>Oyvind Solstad</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Reblog]]></category>
		<category><![CDATA[Techniques]]></category>
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		<description><![CDATA[Joyce Wycoff has been an inspiration for years. Always inspiring! Read her post about ad agency Wieden + Kennedy: &#8220;Act Stupid. &#8220;Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. if you think you [...]]]></description>
			<content:encoded><![CDATA[<p>Joyce Wycoff has been an inspiration for years. Always inspiring! Read <a href="http://thinksmart.typepad.com/good_morning_thinkers/2005/05/5_rules_from_wi.html">her post</a> about ad agency Wieden + Kennedy:</p>
<p>&#8220;<strong>Act Stupid.</strong> &#8220;Our philosophy is to come in ignorant every day.  The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery.  if you think you know the answer better than somebody else does, you become closed to being fresh.&#8221; states Jelly Helm, creative director.&#8221;</p>
<p>And this little gem, dedicated to every boss out there. </p>
<p>&#8220;If you say an idea is bad, you&#8217;re creating conflict&#8211;you&#8217;re breaking an improv rule.  You want an energy flow that moves you forward, as opposed to a creative stasis.&#8221;"</p>
<p>Print out and put it these five places:</p>
<ol>
<li>The first place your eyes will fall when you wake up in the morning</li>
<li>On your bathroom mirror</li>
<li>On your computer monitor, at the bottom of the screen</li>
<li>Somewhere visible in your car</li>
<li>On your tv</li>
</ol>
<p>Leave it there for a week. Repeat in a month, and after half a year.</p>
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