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	<title>brandnewbrain.com &#187; Featured</title>
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	<description>paint your grey cells orange</description>
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		<itunes:summary>paint your grey cells orange</itunes:summary>
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		<title>Incharacter: Creativity</title>
		<link>http://brandnewbrain.com/incharacter-creativity/</link>
		<comments>http://brandnewbrain.com/incharacter-creativity/#comments</comments>
		<pubDate>Tue, 07 Jun 2005 07:34:59 +0000</pubDate>
		<dc:creator>Oyvind Solstad</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Zines]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[Howard Gardner]]></category>

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		<description><![CDATA[The whole Spring 2005 issue of &#8220;incharacter&#8221; magazine is about creativity. Some bits: Most Americans don&#8217;t agree on Thomas Edison&#8217;s famous &#8220;Genius is 1 % inspiration and 99 % perspiration”, but rather &#8220;Original ideas&#8221; and &#8220;The ability to solve problems&#8221; to be most important. Read more. Higher IQ goes along with higher creativity: &#8220;“We saw [...]]]></description>
			<content:encoded><![CDATA[<p>The whole <a href="http://www.incharacter.org/toc.php?magazine=5">Spring 2005</a> issue of &#8220;incharacter&#8221; magazine is about creativity. </p>
<p>Some bits:</p>
<p>Most Americans don&#8217;t agree on Thomas Edison&#8217;s famous &#8220;Genius is 1 % inspiration and 99 % perspiration”, but rather &#8220;Original ideas&#8221; and &#8220;The ability to solve problems&#8221; to be most important. <a href="http://www.incharacter.org/article.php?article=36">Read more</a>.</p>
<p>Higher IQ goes along with higher creativity: &#8220;“We saw creativity increase as IQs climb to 130 and even up to 150,” Carson says. But in those with average IQs, around 100, reductions in latent inhibition did not boost creativity. High intelligence, she adds, “should help you to better process the increasing information that goes along with low latent inhibition. To be creative, you can be bright and crazy, but not stupid.”&#8221; <a href="http://www.incharacter.org/article.php?article=28">Read more</a>.</p>
<p>And Howard Gardner has some advice for &#8220;Everyday creativity&#8221;: &#8220;We can encourage students to confront rather than run away from challenges, to gain pleasure for exploring the unknown, to mix with individuals who are different from themselves. We should also provide periodic obstacles, frustrations, even defeats, and help the aspiring creator deal with these in a way that makes them strong rather than despondent. &#8221; <a href="http://www.incharacter.org/toc.php?magazine=5">Read more</a>.</p>
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		<title>Act stupid</title>
		<link>http://brandnewbrain.com/act-stupid/</link>
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		<pubDate>Mon, 30 May 2005 08:10:00 +0000</pubDate>
		<dc:creator>Oyvind Solstad</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Reblog]]></category>
		<category><![CDATA[Techniques]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ideas]]></category>

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		<description><![CDATA[Joyce Wycoff has been an inspiration for years. Always inspiring! Read her post about ad agency Wieden + Kennedy: &#8220;Act Stupid. &#8220;Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. if you think you [...]]]></description>
			<content:encoded><![CDATA[<p>Joyce Wycoff has been an inspiration for years. Always inspiring! Read <a href="http://thinksmart.typepad.com/good_morning_thinkers/2005/05/5_rules_from_wi.html">her post</a> about ad agency Wieden + Kennedy:</p>
<p>&#8220;<strong>Act Stupid.</strong> &#8220;Our philosophy is to come in ignorant every day.  The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery.  if you think you know the answer better than somebody else does, you become closed to being fresh.&#8221; states Jelly Helm, creative director.&#8221;</p>
<p>And this little gem, dedicated to every boss out there. </p>
<p>&#8220;If you say an idea is bad, you&#8217;re creating conflict&#8211;you&#8217;re breaking an improv rule.  You want an energy flow that moves you forward, as opposed to a creative stasis.&#8221;"</p>
<p>Print out and put it these five places:</p>
<ol>
<li>The first place your eyes will fall when you wake up in the morning</li>
<li>On your bathroom mirror</li>
<li>On your computer monitor, at the bottom of the screen</li>
<li>Somewhere visible in your car</li>
<li>On your tv</li>
</ol>
<p>Leave it there for a week. Repeat in a month, and after half a year.</p>
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