Joyce Wycoff has been an inspiration for years. Always inspiring! Read her post about ad agency Wieden + Kennedy:
“Act Stupid. “Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. if you think you know the answer better than somebody else does, you become closed to being fresh.” states Jelly Helm, creative director.”
And this little gem, dedicated to every boss out there.
“If you say an idea is bad, you’re creating conflict–you’re breaking an improv rule. You want an energy flow that moves you forward, as opposed to a creative stasis.”"
Print out and put it these five places:
- The first place your eyes will fall when you wake up in the morning
- On your bathroom mirror
- On your computer monitor, at the bottom of the screen
- Somewhere visible in your car
- On your tv
Leave it there for a week. Repeat in a month, and after half a year.
Tags: advertising, ideas